INTEGRATED MEDIA CAMPAIGNS

#SGUnited Campaign

The #SGUnited campaign was created to encourage Singaporeans to be united and play their part in dealing with Covid-19. Music has always been the glue that unites people from all walks of life. Leveraging our strengths in music and dance, the Music & Drama Company (MDC) banded together to support the #SGUnited campaign created to encourage Singaporeans to play their part in dealing with Covid-19. MDC created a series of relevant video content and developed online social challenges (TikTok) to instill positivity, community-spiritedness and unity.

Watch the campaign videos below:

• Hold on, Stay Strong
• Don't break CB
• Keep the Space