So Drama! Entertainment (previously SAFRA Radio) is a Singapore media company that brings you quality content and entertainment out of our passion for our nation. In our portfolio are four established brands – 88.3JIA , Music & Drama Company, PIONEER and POWER 98 – into which we inject fun and creativity, always. Take the journey with us and be part of our story!
Why “So Drama!”?
Because it’s a quintessentially Singaporean phrase that describes something which moves and amuses you. And it’s really what we’re about – telling entertaining and engaging stories. Whether on air, on stage, online or in print, we’ll touch your heart and put a smile on your face. Let the drama begin!
